Baby bunny killed on live radio to raise awareness about animal welfare

A radio station in Denmark killed a rabbit on air to make a point about animal welfare. Yes, you read that correctly. Radio24syv hosts Asger Juhl andKristoffer Eriksenas were in the midst of a debate about the “hypocrisy” around eating meat from supermarkets, which they say came from animals housed at industrialized farms. The bunny, aged nine-weeks and named Allan, was then hit over the head with a bicycle pump until it died.

The duo posted a number of videos to the station’s Facebook page of the rabbit being cuddled.


And then, cooked.


The duo planned to eat Allan. And, they also offered this statement about the stunt.

“Every day in the nation of Denmark, thousands and thousands of animals are put down to fill the meat counters in our super markets. Danish agriculture is one of the most industrialized in the world. But we do not seem to focus much on animal welfare.
Denmark is one of the top countries in the world, when it comes to consumption of meat products and consumers do not hesitate to buy cheap meat in stores without asking questions about the life or death of the animal. Meat from chickens, pigs, cows and sheep, that have not lead a dignified or pleasant life.
Danish consumers allow chicken farms to keep 13 chickens per square meter. And they accept lengthy and painful transport of animals to the slaughterhouse.
In Danish pig farms, 25,000 piglets die every day, because agriculture has bred pigs that give birth to more piglets than the sow can feed. This is wasted life.
These conditions provoke very few reactions from the consumers. Animal welfare does not seem to apply to animals in the food industry.
This is an interesting issue, which the Danish public service radio broadcaster, Radio24syv, wishes to highlight.
Therefore, on May 25th, we chose to put down a rabbit during a live radio broadcast. An animal which is both a pet and a farm animal.
We anticipated strong reactions. To take the life of an animal brings about strong emotional response in vast segments of the public. It was important to us that the rabbit would not suffer unnecessarily, and was put down accordingly to careful instructions by a professional animal caretaker from a Danish Zoo.
We knew that we would be accused of provocation. And yes, we indeed wanted to provoke the public and to stir a debate about the hypocrisy when it comes to perceptions of cruelty towards animals.
But it is not an empty provocation; the presenters of the program ate the animal after killing it.
Consumers generally do not kill animals themselves, but we buy and eat animals, that have lead sad lives. We just don’t see it, and don’t consider the animals ‘cute’ as the rabbit.
These animals have often endured horrific suffering on their way to our dinner tables. These animals are killed according to the same controlled conditions as our studio rabbit, and without it invoking any strong reactions or calls for boycott. We at least believe that the studio rabbit have had a comfortable existence.
We wanted to expose the vast hypocrisy surrounding our relationship with animals. So far we have succeeded.
We wanted and want to have a debate about animal welfare – for ALL animals.”

Worldwide outrage was instant. There’s also movement to boycott the station. Comments are probably best summed up like this:

“Your station deserves zero respect, as that is what you have shown Allan. I spit on you,” Julia Nilsen wrote on Facebook.

The station is standing by its programming.

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Recovering newspaper reporter.

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