Blood Honey is a new film described by its producers as a “mind bending indie psycho thriller.”
So naturally, to promote it they find a guy willing to blow the minds of everyone in downtown Toronto with a psychotic stunt.
At least for anyone who is a touch wigged out by bees.
And so, Juan Carlos Noguez Ortiz aimed to set a Guinness World Record in the niche sport of “bee bearding.”
He sat in a chair allowing himself to be covered in bees: 100,000 bees.
This went on for 61 minutes.
Our @GWR attempt underway at @YDSquare for #BloodHoney with @dickeybeehoney!
Wish Juan luck 🐝🍯🇨🇦
Watch: https://t.co/8zAhIfNJDe pic.twitter.com/8cma761Gts— Blood Honey (@BloodHoneyMovie) August 30, 2017
There really is a world record for everything.
Ortiz beat the previous bee bearding one, which was set at 53 minutes, 34 seconds.
Witness a Guinness World Record Attempt today @YDSquare. Live bees 🐝 🐝 🐝@BloodHoneyMovie @KevinFrankish #Toronto pic.twitter.com/Xqefolnibi
— Spexon Toronto (@spexontoronto) August 30, 2017
Everything about this seems like a bad idea.
But it was done under the watchful eye of Dickey Bee Honey Farm, a fourth generation family business.
Well done Juan! @dickeybeehoney is now removing the Queen Bee.
Over an hour having full head covered in bees for the @GWR attempt. pic.twitter.com/CFZVUsu4wn
— Blood Honey (@BloodHoneyMovie) August 30, 2017
And it did involve some prep.
Peter & Juan working hard at the bee yards this afternoon !! pic.twitter.com/cutoEGQW5b
— Peter (@dickeybeehoney) August 25, 2017
Seriously. Dying just looking at this.
Juan having fun with the worker bee’s at Dickey Bee Honey !! pic.twitter.com/v26VdulpMR
— Peter (@dickeybeehoney) August 25, 2017
How’s that for some movie release buzz?
