PETA’s Super Bowl ad calling on everyone to live free from bullying, domination and injustice for all humans and animals wasn’t seen during the big game Sunday but interested viewers can pull it up on YouTube.
Speciesism is a human-supremacist worldview that, like other forms of discrimination, which causes humans to treat other living, feeling beings like objects, even though they share our capacity for pain, fear, love, joy, and loneliness and have as much interest in freedom and staying alive as we do, according to PETA.
Humans may differ in appearance from the birds, fish, and other animals who share the world with us. But we all think and feel, and when it comes to the capacity for pain, hunger, fear, thirst, love, joy, and loneliness or simply the desire to live, we’re all the same.
Speciesism—like any form of discrimination—is a supremacist worldview. It allows humans to disrespect other living, feeling beings and to treat their interests as unimportant.
We know in our hearts that all individuals want to be free and stay alive. No group chooses to be exploited, threatened, or killed because they’re misunderstood and seen as different in trivial ways.
The way we think about other animals continues to evolve as we learn more about them and become awestruck by their innate intelligence, self-awareness, communication skills, social structures, and unique abilities.
Mothers, from cows to crocodiles, adore their offspring and try hard to protect them. Fish pass down culture through generations. Pigs are social, playful beings who like to cuddle. Crows hold grudges and remember the faces of humans who are kind or cruel to them. Turkeys could be called “helicopter parents” because of how protective they are. Male mice sing to females, and bower birds decorate their porch to seduce a potential partner. The point is that humans are one type of animal among many, and the others are just like us in the ways that matter most.
PETA said the NFL found its new Colin Kaepernick–inspired ad—with its message of inclusion and respect—too daring and pressured FOX to snub our commercial.
The kneeling bear featured in the commercial represents Kaepernick.
PETA said the ad has been acknowledged by Kaepernick himself, this project pays homage to all movements that remind us to open our hearts and minds and reject all forms of injustice, including sexism, ableism, racism, ageism, homophobia, and speciesism.
The ad is an animation that first follows a bee through a woody landscape as the Star-Spangled Banner is performed by a woman humming.