There are just 20,000 lions left in the world, a grim reminder of their shrinking numbers on World Lions Day.
Every day, lions in the wild face problems that threaten their lives from habitat loss, reduction in prey populations, retaliatory killings from coming into contact with humans, and rising levels of international commercial trade in parts of their bodies. Lion bones are shipped to Asia and their furs are collected as trophies to the U.S. and Europe.
Next month, Born Free USA and other conservation groups will meet at the Conference of the Parties to the Convention on International Trade in Endangered Species (CITES) in Johannesburg, South Africa.
Born Free USA has put together a light-hearted video to highlight the plight of lions and are encouraging people to put lions on the forefront of the public consciousness.