After years of pressure from animal lovers, luxury parka maker Canada Goose announced Thursday it will completely quit using coyote fur in its garments by next year.
“FUR FREE,” the Toronto-based company tweeted. “As a brand driven by our purpose, we are committing to a future without fur. In 2021, we will end the purchase of all fur and cease manufacturing with fur in 2022.”
The high-end coats can ring in at $1,000 and have been spotted on celebrities. Drake even has a clothing line with the company.
FUR FREE. As a brand driven by our purpose, we are committing to a future without fur. In 2021, we will end the purchase of all fur and cease manufacturing with fur in 2022. pic.twitter.com/K0WzJOVIow— Canada Goose (@canadagoose) June 24, 2021
The company has long been under fire for using coyote fur as a trim in its coats. PETA and other animal rights activists have complained about the way coyotes are trapped and killed for fashion.
PETA even invested in the company when it went public on the New York and Toronto Stock Exchanges in part of ensure it had a voice.
There was early support for today’s announcement.
Bravo this is great news!— Erin Gardner (@ekgardner50) June 24, 2021
Finally and congrats on moving forward to ditching the fur 👏— 🏳️🌈Hoshi/Raz🐺 2/2💉 (@HappyHoshi94) June 24, 2021
But people also want the company to do more, specifically to stop using down in its outwear.
Bravo 👏 The next step is to stop using down.— Karen Messier Ⓥ (@KarenMessier) June 24, 2021
About time. Hopefully you guys can stop using down next. We don’t need to hurt and exploit animals to stay warm.— erica (@vegbun1) June 24, 2021
The company did not provide more rationale for its decision to ditch fur.
But it has long defended the use of coyote fur as sustainable.
“For five decades, our renowned parkas have featured wild coyote fur sourced from western Canada and the United States,” the company notes on its website. “Natural fur provides functionality in extreme environments and is an integral feature of authentic Arctic outerwear.”
It has also said it doesn’t tolerate mistreatment of the animals and only uses fur from wild animals caught by legal trappers.